The Client: School Solutions are a new company that has developed an innovative software package that enables Primary Schools to accurately track pupils development. As it was a new product, a comprehensive design process was required to create the fresh, quality imagery needed to promote a new product into the market and to stand out from the competition.
The Process: The market was analysed and discussions with key personnel in the company conducted to determine the most effective message and route to market. The new imagery was then designed to flow across all media including stationery, product packaging (DVD and CD casing), exhibition stands, sales literature and website.
