The Client: Pickworths Solicitors were established in 1968 in Hertfordshire and have expanded to include 2 additional consultancy offices. They have grown to cover a wide range of legal specialities in both private and commercial law.
It was decided that a new Corporate Identity and service re-brand was required to compete in the market place. The new imagery was required across all media from trade advertising to the online information based website.
The Process: Following discussions with Pickworths, the initial graphic design process addressed the aging corporate identity and services imagery. The new designs covered all marketing materials including stationery, trade advertising and a new database driven website.
The website was also constructed incorporating a Content Management System for the Pickworths staff to undertake easy internal updates. A customer feedback survey form was also developed in order to analyse all market forces through the customers’ opinions.
